New Book Seeks to Teach Readers Exactly How to Craft and Implement the Best PR Campaign
Released on: September 18, 2008, 5:29 pm
Press Release Author: BusinessSummaries.com
Industry: Management
Press Release Summary: Frank Jefkin’s book “Public Relations for Your Business” seeks to teach readers exactly how to craft and implement the best PR campaign for a business.
Press Release Body: Pity those poor companies that’ve tried so hard to craft PR campaigns, only to see them land wide of the mark – or in some cases, fail outright – because they weren’t organized and cohesive enough to cut the mustard.
Professional public relations advisers have always believed that an organized, cohesive effort to develop a company’s reputation is likely to yield better results than one which happens without any thought or organization. It may seem an obvious truth, but many companies have in the past attempted to cut corners and do without it. And as we’ve already pointed out, many of them have failed miserably.
PR is a dedicated need that needs to be filled by a dedicated person and service. The person you approach to help you promote a product is probably quite different from the one you should be talking to about managing your lobbying of parliament or setting up a community relations program.
The good thing about PR is that it isn’t an all-in-one thing. It comes in all shapes and sizes and each version has a pricetag to match. You’ll have to judge the level of advice you need according to the problem you want to solve or the aspect of your communications you want to manage.
Frank Jefkin’s book “Public Relations for Your Business” seeks to teach readers exactly how to craft and implement the best PR campaign for a business. It aims to take the mystery out of PR, and present it as a practical aspect of good business. It demolishes a great many myths about PR and provides many examples of its successful application.
Areas covered by the book include corporate identity, getting media coverage, public relations on the internet, dealing with reporters and interviewers, sponsorship, corporate advertising, and good customer relations.
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